Frances's Blog

Real Life Instances

Frances — Tue, 13 Oct 2009 19:23:50 +0000

This is where the images and designs that were created for certain environments are placed their to reveal how they will attract people or how they will be placed in certain locations.

City BillboardStrut Price Tag

Elegant Price Tag

Desire Price TagStrut Price Tag

Josef MarC Shop Front

Elements used in Flash

Frances — Tue, 13 Oct 2009 19:09:22 +0000

The Electronic media that will be use for advertising is the e-banner, the video that was created for e-banner would also be effective as a short television advertisement. This could be used in both areas in the beginning of the campaign to create something of a teaser to draw the audiences curiosity in as to what Josef MarC is.

These are the elements of what is included in the e-banner:

Traditional Media: Billboard

Frances — Tue, 13 Oct 2009 18:58:54 +0000

There were a handful of designs that were created for the billboard of the company of which is believed to represent that elegance, desire and strut of the clothing with the edgey fashion look created through Adobe Photoshop.

The original banner that was created, however not used in the end.

This was created during the preperation of creating the other similar banners.

Elegant banner.

Desire banner.

Strut banner

Merchandise: Price Tag

Frances — Tue, 13 Oct 2009 18:47:34 +0000

Some fashion stores have taken it upon themselves to design their own price tag as something of a signature for the customer to take home and have as a souvenier as such. This has been incorporated into the Josef MarC company where in the beginning stages of advertising these tags will be displayed on coat hangers in change rooms of retail centres such as Myers and David Jones. It is hoped that from advertising in such a unique way that the customer will respond to it positively, taking home the sovenior with the expectation of visiting the shop on their next shopping experience.

Strut design for price tag

Desire design for price tag

Elegant design for price tag.

Original Photographs Edited

Frances — Tue, 13 Oct 2009 18:36:12 +0000

These are the photographs that were orinally shown in a previous post, however these images have been edited to enhance the image of Josef MarC and have also had the details of the shop included on what will become the posters for advertising the campany.

Strut

Elegant

Desire

Finalising the Font

Frances — Tue, 13 Oct 2009 18:28:24 +0000

The font has been refined and smoothed out to produce a design to highlight that the company is significant in its sophistication and yet easily recognisable to the public due to its simplicity. Using tools in Photoshop and Illustrator it has created the Josef MarC logo and name design.

This is not the final font, only a practice.

This was the final image.

Final image demonstration

Photographed Model

Frances — Tue, 13 Oct 2009 18:11:48 +0000

As Josef MarC is a designer fashion company it is expected that much like many other fashion stores have models to sell the clothing in photographed images. This was taken into consideration and so a model was used to portray the elegant, desire and strut statement of the company. These are only the original, untouched photographs and will be edited in Photoshop for a more enhanced, refined look.

"Elegant"

"Desire"

"Strut"

Possible Pink Background

Frances — Tue, 13 Oct 2009 17:52:32 +0000

This is a demonstration as to what the pink background will look like either behind the font of Josef MarC or in a close proximity to it. As this is still the early stages it is not definite that this will be used to enhance the image of Josef MarC.

Possible Pink Background

The possible pink background.

Josef Marc Sketches

Frances — Tue, 13 Oct 2009 17:46:07 +0000

These are the sketches that were made to plan how the font was going ot look. From these sketches a final font will be found and will be more refined to resemble the company’s identity more.

Sketch of the planned font.

: Sketch of the planned font.

Identity Statement

Frances — Tue, 06 Oct 2009 11:13:27 +0000

To advertise the brand to the consumers I have chosen 3 possible words that could suit and represent the company as to the clothing that can be seen and bought from it, these three words are…

Elegant

Strut

Desire

I expect that these three words will be displayed in hard straight edge font as a means of drawing on from the magazines researched whose font was very much straight edge and strong.